Digital Marketing Blueprint
What is A Digital Marketing Blueprint?
All businesses need customers. Digital marketing helps you find more customers, online through various tools that can be categorized into three categories. Brand, Customers Now and Customers Later.
The best way to find more customers, consistently - is to create a marketing system that allows you to guide a customer from searching for your services, to buying from you versus the competition.
Curate a consistent brand and online presence, collect and respond to reviews, target your audience with ads, use email and SMS to automate reviews, answer questions to curious shoppers, and send promos to existing customer base. Optimize your website to get ranked in Google search results. Keep generating relevant content to stay current and build authority.
Brand
Brand is simply what people see about your business such as your logo and other brand assets, website design, and reputation.
Manage your online presence with intention.
Ensure that all profiles and listings match.
Collect and respond to reviews and social media engagement which builds trust with your audience.
Your customers check reviews and online presence before purchasing, just like you!
Customers Now
Lead generation is finding customers who are ready to buy through advertising and message marketing. Email and text with your curious shoppers, advertise on Google or Social Media to reach your soon to be customers. Running ads is the tried and true way to get customers buying from you, now!
Customers Later
A successful business needs customers now AND later. Consistent clients means steady revenue. Get your business ranking in Google Search results. It takes time to create an optimized strategy using SEO (Search Engine Optimization) and generating content that shows Google that you are active, trustworthy, and relevant in your industry.